Behind the artisan lane brand – owner, Rachel Rissbrook
Why artisan gifts?
During my time working in Cambridge, a few years ago, I came to appreciate the number of talented local craft, food and drink producers in both the independent retailers and market traders there. It got me interested in what was around my home town of Bishop’s Stortford, some 30 miles away, so I visited a number of local craft markets including the town’s Christmas market last year. I couldn’t believe the array of local producers, talented designers, artists, potters, skin care, wine and food producers which are rare to find in the local shops.
Having worked in a number of marketing roles in my career, I wanted a different challenge and decided the time was right to start a new venture. I love the idea of championing high quality, local and artisan producers so artisan lane was born.
Why gift boxes?
I’ve always enjoyed making up gift boxes for family and friends to mark special occasions and take great pleasure in curating our gifts for those people who don’t enjoy shopping, are pressed for time or simply looking for something different. I’m keen to make sure our gifts stand out from the crowd and therefore present them in a more modern style than the traditional gift box or hamper. I also like the idea that the boxes are both good quality and can be used again and the bright ribbons bring a really special addition to the gift.
Future plans for artisan lane?
I started off the company with a range of pamper boxes and am gradually growing the collections to include new baby, new home as well as extending my general birthday, anniversary, thank you and Mother and Father’s Day presents. In the autumn, I hope to launch a range of regional food and drink box collections too. There are over 60 wine producers in the East of England, and a number of excellent local gin and craft beer distilleries within just 10 miles, so we are spoilt for choice!
I therefore hope to offer our customers and corporate clients the opportunity to enjoy a greater array of local gifts whilst supporting small and local businesses.